
Reversion to the Mean Isn't a Bust. It's the Bill Coming Due.
Last week, in Paper Wealth Isn't Wealth Until It's Liquid, I made the case that equity sitting on a balance sheet isn't wealth until it's realized. This week, here's what that actually looks like when it happens.
Austin is a great example, prices are down nearly 25% from the May 2022 peak. Factor in the roughly 8% it typically costs to sell, commission, closing costs, and the actual equity loss for someone selling today is closer to 31%.
Buyers bid well over asking during the boom, in many STR markets. Irrationally. Sellers barely had to try, pop a sign in the yard and the house was gone. Now, many of those same buyers are sitting on paper losses as prices settle back down.
Here's the idea sitting underneath that whole story: markets don't just go up. They revert.
The Mean Is Always Waiting
Every market has a long-term baseline. Wages, population growth, job creation, the basic cost of building or buying shelter. Prices drift above that baseline in good years and below it in soft ones. The baseline itself barely moves. Sentiment is what swings.
The headlines call Austin a bust. I don't think that's quite right. What it looks like to me is a market that ran well above its own baseline for a few years and is now finding its way back to it. The buyers who got hurt aren't victims of some Austin-specific failure. They bought at the furthest point from the mean and assumed that point was the new normal.
That's the part worth sitting with. A reversion doesn't feel like a correction while you're inside the anomaly. It feels like the market finally agreeing with your good judgment.
Why Some Reversions Feel Violent
Not every market reverts the same way. The difference comes down to how far it strayed from its own baseline to begin with.
A market that grew steadily, roughly in line with wages and population, tends to revert gently, if it reverts at all. A market that shot well above its own trend line, especially one where the run-up leaned on cheap borrowing rather than real income growth, has a lot further to travel to get home. Distance above the mean is a decent proxy for how hard the trip back down will be.
That's not a forecast for any specific market. It's a pattern I've watched more than once across a long career. Austin looks like a fairly clean example of it.
What This Changes About How I Look at a Market
None of this tells me what to do next. I'd be cautious of anyone who claims it does.
But it changes the first question I ask. I used to ask what a property could rent for, and what it might appreciate to. Now I ask where a market sits relative to its own long-term baseline, and how much of its recent run-up looks explainable by fundamentals versus how much looks explainable by cheap money. A market trading well above its own mean isn't automatically a market to avoid. It's a market where I want to understand why it's up there before I assume it's staying.
I don't have a clean rule for telling the two apart every time. What I have is more patience than I used to, and a willingness to let a market finish reverting before deciding whether what's left is a real opportunity or just a market still finding its way back to where it always tended to sit.
That's really all reversion to the mean is. Not a crash. Not a failure. Just the bill for a period that ran further from home than usual, finally coming due.
A Few Other Markets I'm Watching
Austin isn't the only one working through this. I've been tracking a handful of others, and what stands out isn't just that prices are down. It's where each one sits in the process.
Some still look like they're finding a floor. Cape Coral and Fort Myers ran up over 80% from 2019 to 2022, and the correction there hasn't shown the usual signs of bottoming out yet, inventory is still climbing, not leveling off. Panama City Beach looks similar, days on market stretching longer with each report I pull.
Others are more of a mixed picture than the headlines suggest. Palm Springs is really two markets wearing one name, a mid-tier that's down meaningfully and a luxury segment that's still climbing. Big Bear Lake is a quieter version of the same idea. Home prices there have barely moved, but rental income has fallen much faster, which usually means the price hasn't caught up to the new reality yet.
A few look closer to settled than falling. Nashville's decline has been small and orderly, more of a ceiling than a reversion. Parts of Phoenix are drifting down while Scottsdale keeps climbing, a reminder that a metro area is rarely one market.
And a couple of these don't fit the Austin story at all, which is worth saying plainly. The Smoky Mountains corridor isn't a price crash so much as a supply problem, too many small cabins built for a demand curve that already flattened. Broken Bow is stranger still, prices softening while demand keeps rising, which is a different animal than a market correcting itself.
By the Numbers
Market | Where It Sits in the Cycle | What the Data Shows |
|---|---|---|
Austin, TX | Reversion in progress, working toward a floor | Metro median ~$426K-$440K, down ~20-25% from the May 2022 peak. ~5.5 months of supply. |
Cape Coral & Fort Myers, FL | Still falling, no confirmed floor yet | Home values down ~6-10% YoY after a 60%+ run-up from 2019-2022. Supply above 8 months and still climbing. |
Panama City Beach, FL | Prolonged absorption window | Median sale price ~$384K-$390K, down ~4-9% YoY. Days on market stretched to 106-149. |
Palm Springs, CA | Bifurcated: mid-tier falling, luxury holding | Detached home values down ~5-8% YoY. Luxury segment above $1M up ~5%. |
Big Bear Lake, CA | STR income falling faster than home prices | List price ~$597K. YoY price change unsettled across sources due to low sales volume. STR revenue down ~15% YoY. |
Nashville, TN | Orderly plateau, closer to settled than falling | Metro average value ~$451K. Roughly flat to down ~3% YoY depending on source. 4-7 months of supply. |
Phoenix & Scottsdale, AZ | Split within one metro | Phoenix down ~2-4% YoY. Scottsdale up ~3-5% YoY. |
Smoky Mountains corridor, TN | Supply dilution, not a price crash | Average sold price ~$783K. 10+ months of supply. STR listings (21,600+) far outpace homes for sale. |
Broken Bow / Hochatown, OK | Price softening despite rising demand | New construction is pushing price concessions even as visitor traffic keeps climbing. |
Figures pulled from public sources (Zillow, Redfin, local MLS and STR data providers) current as of mid-2026.
Don't read any of this as a recommendation to move on a specific address. It's more that watching several markets side by side makes it easier to tell which ones are still falling, which ones have already found their level, and which ones were never really following the same story as Austin to begin with.
Where This Shows Up Every Week
Every market on this list has the same thing happening underneath the numbers: sellers who bought at the top and are now facing the math this whole piece has been about. Some of them are showing up as motivated sellers, and we've been tracking it.
Every Wednesday, Member Marketplace shares what our members have listed for sale with active buyers inside our group and STR Scout newsletter. We also added a new section where we scout the open market ourselves, deep price cuts, extended days on market, motivated sellers, to help you connect directly with real opportunities.